Style Guide

Our brand helps bring our purpose, vision and values to life by building clarity and trust with our clients, our partners and each other.

Our logo

Our logo is made up of a bottle outline illustration and a logotype set in Montserrat bold. The two-line stacked logo is the primary logo and should be used in most instances.

Clear space

Don't crowd the logo. The minimum space allowed between the logo and other graphics or the edge of the page is equal to the width of the water bottle element.

Colours

You’re encouraged to use the official CBX colors when displaying the logo and marks. When using the logo on light backgrounds, use the full colour one when possible. Use white if displaying on dark backgrounds.

Primary colours

Secondary colours

Do not use secondary colours for text as they are not appropriate for accessibility. Use only charcol, slate, or white. These colours can be used for non-essential elements like icons, tag text, etc.

Typography

Calgary Bottle Exchange uses Google's Montserrat font in all mediums. This open and curved typeface supports CBX's persona: simple, approachable and friendly.

About Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.